Qualmark is New Zealand tourism's trusted guide to quality travel experiences.
All Qualmark businesses are assessed under the Sustainable Tourism Business Criteria. Based on their performance they will receive a Bronze, Silver or Gold Sustainable Tourism Award.
Accommodation businesses also receive an official star rating that denotes the quality of their facilities on offer, ranging from 1 to 5 star.
Only businesses delivering a quality sustainable experience, who have safe principles and practices, and showcase true New Zealand hospitality earn New Zealand tourism's official mark of quality.
Bronze Sustainable Tourism Business Award
To achieve a Bronze Award a tourism business must meet all Qualmark’s minimum standards across 40 key components contained in the Sustainable Tourism criteria. It identifies a business with a high level of professionalism, an awareness of the impact it has on the environment and a customer centric approach.
Silver Sustainable Tourism Business Award
A Silver Award is evidence of a sophisticated tourism business that consistently exceeds visitor expectations. Proactive leadership and management ensure that a culture of high performance is evident throughout the entire business. The business will have a real focus on continuously improving their economic, social and environmental performance to ensure the tourism product they deliver is a genuine, constantly improving sustainable experience.
Gold Sustainable Tourism Business Award
A Gold Award recognises the best sustainable tourism businesses in New Zealand, with the delivery of exceptional customer experiences an integral part of everything they do. A Gold Sustainable Tourism Award identifies those businesses leading the way in making the New Zealand tourism industry a world class sustainable visitor destination.
- 1 Star: Facilities and service meets customers minimum requirements
- 2 Stars: Exceeds customers minimum requirements
- 3 Stars: Good to very good facilities and services
- 4 Stars: Consistently high quality levels of facilities and service
- 5 Stars: Facilities and services amongst the best on offer in New Zealand